Ichiban - Customer Satisfaction Awards.


Toyota has maintained its focus upon customer satisfaction. The organisation, true to its Japanese roots calls this, Ichiban, meaning ‘First’.

The Toyota Ichiban European Customer Satisfaction Award was first introduced to its dealer network in 2006. The programme is aimed at enhancing the customer satisfaction experience for both sales and after sales.

The work

A prestigious award ceremony in the Hotel Monaco, Venice, followed by front row seats at La Fenice for a special performance of La Traviata and dinner. The awards ceremony event was a ‘fully staged’ production accompanied by on-screen graphic stings and a film showing the production of the award. There was also ‘live’ video coverage of all winners receiving their custom awards and after event communications.

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