Fairjuice

Brand design and packaging.

Background

Fairjuice is a different type of juice drinks producer with a strong company ethos and belief in integrity combined with world-class expertise in juice blending. Fairjuice are pioneering the way to bringing strong niche products specifically renowned for their antioxidant properties to a health conscious market, from bush to glass.

The work

The creation of an identity and language through all communications and related packaging that promotes Fairjuice. Initially introduced through retail outlets such as Waitrose and Selfridges, Fairjuice is the new super juice. The emphasis has been based upon clarity and education to further endorse the company’s commitment to its core values of integrity and expertise.

Case studies